There’s an old saying: “Advertising is exactly what you spend for, promotion is what you hope for.”
This is a wonderful ice breaker for entrepreneurs and PR specialists who require to explain public relations. It’s also an excellent beginning point for the general public. While there are dozens of excellent articles on this subject a lot of people – even experts who must understand better- still do not understandhave no idea the difference between marketing and public relations.
As an advertising worker of an Asian-based sporting products company recently wrote me, “We do not require public relations today, we are pleased with our marketing company in San Francisco.”
Marketing is paid media, public relations is made media. This suggests you persuade press reporters or editors to write a favorable story about you or your client, your prospect, brand or issue. It appears in the editorial section of the magazine, paper, TELEVISION station or internet site, as opposed to the “paid media” area where marketing messages appear. So your story has even more integrity since it was separately confirmed by a trusted third celebration, as opposed to purchased.