Playing With Fire? Amazon Lobs $50 Tablet Into New Gadgets Battle

Amazon revealed a $50 tablet computer Thursday amidst a variety of other electronic gizmos aimedtargeted at clicking with customers in the approaching holiday buying period.

The 7-inch Fire tablet is part of a brand-new household of tablets being launched by the online giant, together with updated Fire TELEVISION streaming media devices and a video game controller box. Amazon has actually appeared to stop sales of its Fire Phone and is making an aggressive push at the low end of the electronic devices market as rival Apple is launching its high-end tablets and phones.

Today, were taking another step in our objective to provide premium products at non-premium costs, Amazon founder and CEO Jeff Bezos said in revealing the new tablet. The low-cost tablet, which will run on the newest variation of the Fire OS os based upon Android, sets a new bar for what consumers ought to anticipateget out of a low cost tablet.

Amazon has built a reputation for sellingcosting low earnings margins to construct customer loyalty, and getting customers into its environment for shopping, music, online video and other services.