Axalta Releases Global Automotive 2014 Color Popularity Report And Future …

PHILADELPHIA–(COMPANY WIRE)– Axalta Finishing Systems, a leading worldwide provider of liquid and powder
finishings and an authority on automobile color and color trending
details, announces its Global Automotive 2014 Color Popularity
Report. The report, which has actually yearly tracked local vehicle
color choices given that 1953, is the most extensive in the industry.
This year’s report provides an intro to Color Matrix,.
Axalta’s automotive color forecast for use on future manufacturing automobiles.

“Our Color Appeal Report information not only enables us to see the colors.
most preferred by consumers however, more significantly, it allows us to.
projection future trends. Every year, designers from our OEM consumers.
depend upon our sophisticated forecasting to make critical choices relating to.
color choices for their vehicle lineup 2 to four years in advance,”.
specified David Fischer, Vice President of Advertising for Axalta’s global.
light vehicle OEM business.

The 2014 projection includes a broad varietya wide range of color types that will.
influence the international automobile market. The upcoming trends display.
four color groups: pale colors, bright colors, soft variations and dark.
tones. The matrix of colors is shownreceived fine or coarse metallics,.
solids, tintcoats, tricoats and pearlescent ranges. Advanced color.
technologies from Axalta’s global study and development groups add.
further to the breadth of color design mixes.

“Our worldwide color specialists create the next generation of coatings.
colors, as we continually strive to satisfy the requirements of the constantly.
changing market,” stated Nancy Lockhart, Axalta Color Marketing Manager.
“At Axalta, we are committed to partnering with our customers to provide.
the finest possible finishings, incorporating our perspective on future trends.
with makers’ understanding of their customers and markets. The result.
we constantly aim for is an ever-evolving color palette for.
automotive designers.”.

International Automotive 2014 Color Appeal Report.

The world color data shows that white, at 29 percent, stays the manyone of the most.
popular shade on vehicles for the 4th year in a row, while color is.
showing indicators of returning with red, blue and yellow each enhancing.
by one percent. Black, at 19 percent, is still strong in general in the.
market, but has dropped one percent since in 2013.

North America.

  • White tops the charts at 25 percent.
  • Red, more popular in North America than other areas, climbed 3.
    percent in appeal.
  • White, silver and black declined one percent this year.
  • Pearlcoats are the most popular finishing in the United States.
  • Strong white is preferred in Mexico.

South America.

  • A strong choice for white at 27 percent of cars and silver, at.
    25 percent, reveals light colors are the most popular.
  • Black is 3rd in appeal at 12 percent.
  • Red enhanced one percent this year to 11 percent generally, revealing an.
    boost in choice for colors.


  • Europe has the most blue cars on the road, with the main interest.
    in light and mid tones.
  • Major increases in blue were seen in the compact/sport and.
    intermediate multi-purpose automobile (MPV) categories.
  • Silver and white have actually remained to decline.
  • Green is not capturingstanding out of the vehicle purchaser, and it stays at only.
    one percent popularity.


  • There is a strong choice for white at 30 percent, with the greatest.
    use in South Korea at 34 percent.
  • Black has actually dropped slightly in choice, however holds second place at 19.
  • Black is most popular on luxury cars in China at 24 percent.
  • Blue is more popular in Japan than in other countries in Asia.

More 2014 color popularity data and information on the Color Matrix.
trend classifications can be found at


Axalta is a leading global business focused solely on layers and.
providing consumers with innovative, colorful, stunning and sustainable.
options. From light vehicle OEMs, vehicle refinish and commercial.
cars to electric motors, structures and pipelines, our layers are.
designed to avoid deterioration, boost productivity and make it possible for the.
materials we coat to last longer. With more than 145 years of experience.
in the layers market, the 12,000 people of Axalta continue to discover.
methods to serve our more than 120,000 customers in 130 nations much better.
every day with the finest coatings, application systems and technology.
For more detailsFor more details see
and follow us @axalta on twitter.

Finalists Named For 2014 SPE Automotive Development Awards

The Society of Plastics Engineers Automotive Department has actually selected finalists for its 2014 Automotive Development Awards competitors. Classification winners and the grand winner will certainly be revealed throughout the Innovation Awards amp; Gala Nov. 12 in Livonia, Mich.

. Chosen parts should be on vehicles that are in manufacturing during the 2014 calendar year. The award goes to the car manufacturer.

The finalists are:

Body Exterior

  • Hyundai Motor Group for the carbon fiber-reinforced thermoplastic panoramic sun roofing system frame in the 2015 Kia Sorento cross-over utility car. Inalfa Roofing Systems Korea supplies the part, which is injection molded with material from GS Caltex Corp. and tooling from Hyundai.
  • Daimler AG for the roofing ditch molding on its 2014 Mercedes-Benz C-class luxury sedan, a combination of metal carrier, thermoplastic adhesive and specially tailored transfer paint system. Scherer amp; Trier GmbH amp; Co. KG provides the part and tooling, utilizing material from Karl Wouml; rwag Lack- und Farbenfabrik GmbH amp; Co.
  • KG. General Motors Co. for the transparent injection molded fin on the 2014 Chevrolet Corvette Stingray Z06 sports automobilecars. SABIC products polycarbonate copolymer to Tier 1 3-Dimensional Solutions Group, which also supplies tooling.
  • GM for the light aspect on the 2015 Cadillac Escalade sport utility car aid step. The system is a polyurethane light bar with an extruded profile COMPUTER lens from Magna International Inc., making use of product from 3M Co.
  • . Nissan Motor Co. Ltd. for the trunk cover on the 2014 Nissan GT-R, made with compression formed prepreg carbon fiber from Mitsubishi Rayon Co., processed by Challenge Co. Ltd. The Tier 1 is Chiyoda Production Corp., and the tool maker is Yasuda Moldtec Inc.
  • . Ford Motor Company for the 20 percent talc-filled polypropylene tummy pan with several airdam options on the 2015 Mustang sports car. The part is supplied by US Farathane Corp. making use of product from KW Plastics.

Body Interior

  • Ford for the door trim local reinforcement on the 2014 Transit Courier van. Constant fiber-reinforced thermoplastic tape is positioned in the tool during injection molding. Fompak provides the part with material from Celanese Corp. and tooling from Zimmermann.
  • Ford for the leading storage bin on the 2015 Ford subcompact vehicle, using an all-plastic cinching clutch for personal electronic device docking. Supplier and processor Mitchell Plastics makes use of a variety of injection molded plastics. The Figo is sold in India.
  • Ford for the all-plastic temperature averaging discharge air sensing unit on the 2014 Fusion mid-size vehicle. PolyOne. Bermann GmbH supplies the material processed by TDK-EPC AG amp; Co. KG, which also provides tooling. Epcos Inc. is the tier provider.
  • Ford for the second-row seat back using glass mat thermoplastic on the 2015 Mustang. Continental Structural Plastics Inc. provides the part, using material from Hanwha Light; C and tooling from Century Tool amp; Gauge.


  • Ford for the smooth moving back window with plastic frame and seal on the 2014 F-150 pick-up. The part is provided by Magnas Engineered Glass division.
  • Ford for the 2015 Transit vans seamless flip window on an engineered plastic structure, likewise supplied by Magnas Engineered Glass division.
  • Fiat Chrysler Automobiles for the plastic composite reinforcement for the chrome steel truck bumper on the 2014 Dodge Ram 1500 pickup. SABIC supplies long-fiber thermoplastic PP to tier provider Flex-N-Gate Corp. Integrity Device amp; Mold Inc. provides tooling.
  • Fiat Chrysler for the injection blow molded thermoplastic elastomer jounce bumper on the 2015 Fiat Punto supermini automobile. DuPont Automotive supplies the material to tier supplier Insit.
  • Renault Group for the co-extruded thermoplastic coolant tube on the 2015 Renault Twingo city vehicle. Supplier Tristone Flowtech gets its material from DuPont.


  • Ford for the PP composite gap hider with 25 percent recycled materials in the 2013 Escape CUV. Tier provider S Group Automotive makes use of product from NWP Inc. and tooling from Accuracy Compression Mold.
  • Ford for the cellulose fiber-reinforced PP console armrest in the 2013 Lincoln MKX luxury CUV, provided by Johnson Controls Inc. with product from Weyerhaeuser NR Co.
  • . Ford for the lightweight thermoplastic olefin material with synthetic filler utilized for the rear decklid applique bracket on the 2015 Mustang. Ford and Amplas Compounding Inc. supply product for the part from Tribar Production LLC.


  • Hyundai for the high-biomass content TPO used in crash pad and door trim skins on the 2014 Kia Soul electrical vehicle. LG Hausys supplies product for Hyundai Mobis.
  • Ford for the molded-in-color PC and ABS metallic look surface panels in the 2015 Mondeo Sedan, provided by International Automotive Elements Group. Secret Plastics Louml; hne GmbH is the processor, Samsung Chemical supplies material and Michael Tool amp; Mold Ltd. offers tooling.
  • Ford for the polycarbonate grille mesh on the 2015 Taurus SHO sedan, supplied by Flex-N-Gate with material from SABIC. SRG Global Inc. is the processor.
  • Ford for the low-squeak ABS and ABS/PC in the 2014 Ford Taurus sedan interior. Techno Polymer America provides the material to Tier provider Summit Polymers Inc.
  • . Ford for the impact-modified polyoxymethylene head rest guide sleeve on the 2015 Combination mid-size car. The part is made with material from Celanese, processed by ITW Deltar. Lear Corp. is the tier provider.


  • Fiat Chrysler for the injection molded polyamide charge air cooler duct and resonator in the 2014 Jeep Cherokee SUV, supplied by Hutchinson FTS. DSM Engineering Plastics provides the product and Hutchinson FTS offers tooling.
  • Volkswagen AG for the polyamide crank shaft cover with integrated oil seal on the 2014 MDB engine platform. Kaco GmbH + Co. KG provides the part, which is made with material from DSM Engineering Plastics BV Engel Austria GmbH is the material processor and Elmet GmbH is the toolmaker.
  • Fiat Chrysler for the sheet molding substance air intake system on the 2014 Dodge Challenger Shaker sports automobile. The system is made with material from Magna, processed by Molding Technologies, and tooling from Penco Tool Inc. North American Assembly is the tier provider.
  • General Motors for the nylon/polyimide thrust bearing on the 2014 Cadillac ATS sports sedan, Chevrolet Corvette sports carcars and Chevrolet Silverado pick-up. Freudenberg-NOK Sealing Technologies is the device maker and processor, utilizing product from Solvay Specialized Polymers.

Process/Assembly/Enabling Technologies

  • Ford for the POM molded-in-color metallic console rail on the 2014 Edge CUV, supplied by Johnson Controls Inc. Celanese is the material supplier, Excel Global is the tool maker and DT Production Co. is the processor.
  • Daimler for the ABS/PC entertainment system bezel on its 2013 Mercedes Benz S-Class luxury sedan. JCI provides the part, made with material from Bayer MaterialScience and tooling from Groupe Plastivaloire, which is likewise the processor along with Trexel Inc.
  • . Ford for the PVC-encapsulated louvered side window on the 2014 Mustang 50th anniversary sports vehicle. Magnas Engineered Glass department supplies the system with material from DSM Engineering Plastics.
  • Ford for the molded COMPUTER LED optical headlamp lens on the 2015 F-150 pickup, from tier suppliers Flex-N-Gate Corp. and Ventra Plastics Division of Ventra Group Inc. DBM Reflex is the device maker and processor. Bayer MaterialScience supplies the product.


  • Ford for the injection molded knee airbag/glove box system in the 2015 Mustang, provided by Faurecia. Mitsubishi Chemical Corp. and Advanced Composites Inc. supply product.
  • Ford for the acrylic polymethyl-methacrylate tail lamp with blind spot details system in the 2015 Ford F-150. Flex-N-Gate provides the system with material from Arkema Group and tooling from Ventra Sandusky LLC.
  • Ford for the injection formed POM split link security gadget in the 2015 Transit, from Magnas closures division. DuPont provides the product.
  • Ford for the TPO front-end energy absorber on the 2015 Mustang. Netshape International LLC provides the part with material from LyondellBasell Industries LLC. Shape Corp. is the processor.


No Spin: Public Relations Accreditation Guarantees Principles, Stability: Reader Viewpoint

ByTeri K. Henley, Julie Ross Senter and Elaine C. Witt

Its just Public Relations.

Weve all heard it – the implication that public relations is synonymous with clouding the issues, glossing over the truth, putting lipstick on a pig.

And when public relations specialists hear that expression, we understandwe understand that PR has a PR problem of its own.

Not sufficientInsufficient business professionals comprehend the bestthe very best practices and honest requirements that drive truly reliable public relations – occasionally not even those who declare to practice it.

And it isn’t really a brand-new problem.

In 1964, in part to deal with these misperceptions, the general public relations occupation developed an accreditation program incorporating rigorous training with a strong concentrate on principles. To get the APR (Accreditation in Public Relations) classification, PR professionals must demonstrate their understanding, skills and capabilities prior to a panel of their peers, prior to taking an extensive computer-based examination. The process is not for the faint of heart.

But preparing for and passing the evaluation is simply the start. To maintain this accreditation, public relations professionals should adhere to stringent honest requirements in how they conduct themselves and represent their companies or customers. AmongstTo name a few responsibilities, they must continue their education, show leadership in the field and in their communities and remain involvedengageded in mentoring others about the concepts that assist public relations, done right. Those principles include:

  • Safeguarding and advancing the free flow of accurate and sincere details
  • Fostering informed decision-making with open communication
  • Safeguarding private and private details
  • Avoiding disputes of interest

Today, eight nationwide and local public relations organizations comprise the Universal Accreditation Board that governs the accreditation process. Accreditation has actually assisted support the maturation of the field, moving it toward other occupations that require accreditation or other credentialing. As a result, APR has actually grown in stature and is acknowledged as the gold standard for the Public Relations professional.

We are happy that, 50 years after creation of the APR process, Alabamas public relations neighborhood has one of the most active accreditation efforts in the nation. Certified PR specialists are working across the state in the general public and corporate sectors, in the not-for-profit world, and in academic community. APRs likewise can be discovered at numerous public relations firms and communications companies and are working as sole practitioners and consultants.

APRs, as needed to preserve their accreditations, likewise are extremely active in Alabamas neighborhoods – serving on public, civic and not-for-profit boards, offering know-how to support a range of initiatives that assist make Alabama a much better location to live, work and raise households.

APR as a procedure remains to progress, reflecting ongoing modifications in the world of media and communication, in addition to developments in quantitative and qualitative public relations study and in the social sciences. What will certainly not change is APRs foundation – to ensure high requirements of performance, principles and integrity. Companies have started to acknowledge APR as a desirable characteristic. Earlier this year, for example, the University of Alabama modified its compensation policy to provide an additional $1,000 in yearly income for personnelemployee who make the APR designation.

So, the next time you need a public relations expert, ignore spin, due to the fact that spin physicians cant be Accredited in Public Relations.

Teri Henley is trainer in the Department of Advertising and Public Relations at the University of Alabama, adviserto the Capstone Firm and UA AAF-NSAC team fellowfor UAs Plank Center for Leadership in Public Relations.

Julie Ross Senter is director of communications at the University of Alabama at Birminghams Collat School of Company.

Elaine Witt is communications and public relations manager at the Birmingham-Jefferson Convention Complex.

To find out more about the accreditation process for public relations specialists, kindly go to the Public Relations Society of America (PRSA) web site atwww.prsa.organd click APR. Learn more about PRSAs Alabama chapter

Buffy Lockette Named New JSU Public Relations Director

Buffy Lockette has actually been named JSUs new Director of Public Relations, presuming the function formerly held by Patty Hobbs who retired in June. Lockette brings with her 14 years of higher education experience, working in public relations at both the University of Florida and Auburn University at Montgomery. A previous JSU student, she was once a student employee in the office she now leads.

It was as a student personnel author for the JSU news bureau back in the late 1990s that I initially ended up being thinking about working in public relations, particularly academic communications, Lockette said. My entire profession I have wanted to one day return home to JSU and I am very grateful to be provided my dream job.

Lockette is a nativehails Ohatchee, where she finished from Ohatchee Secondary school in 1996. She attended JSU part-time from 1996 to 2000 as a communications significant, functioning as handling editor of The Chanticleer and a video jockey for WLJS-92J. After interning for the Birmingham Post-Herald and nearly completing her significant course of study at JSU, she married JSU alumnus Tim Lockette (BA, English, 1998) and relocated to Gainesville, Fla., where she finished her bachelors degree at the University of Florida.

At UF, Lockette acted as the representative and editor of publications for the universitys biggest system, the College of Liberal Arts and Sciences. In 2008, the household relocated to Montgomery, where Lockette was Manager of External Communications for Auburn University at Montgomery up until accepting the position at JSU. Her extra greatercollege experience consists of functioning as a judging chair for the Council for the Development and Support of Education (CASE) annual communications awards.

Earlier this year, Lockette was granted nationwide Accreditation in Public Relations (APR). She is presently completing a Master of Liberal Arts degree at AUM, focusing in communications. She has served on the board of the Public Relations Council of Alabamas Montgomery chapter for the previous three years. In the community, she takes pleasure in working as the communications chair for the Pals of the Alabama Governors Mansion.

The Gadgets And Gear We Couldn’t Get Enough Of In October

Im not as into toys as some pets are, but I seriously like Larry the Lobster ($10). Hes quite tough (eight out of 10 on Tuffys Tuff Scale), but also soft and actually drooping. I such as to run while vigorously shaking Lobsty around with my head so that his squeaky claws flap around and hit me in the face.– Hogan T. Pet dog Josh Valcarcel/WIRED