Houston-based Ward Innovative Communications, a new communications plus public relations organization, announced that it will rebrand itself.
The twenty three year old company offers shortened its name to Ward, and has debuted a new logo and tagline, according to an argument from the business.
The organization will use the brand new tagline, Leading to communication, to be able to accompany the emblem.
“During the particular 23 years we have been in business, Infirmary has evolved into a firm with a track record with regard to helping clients cause enterprise results through strategic connection. Yet, the company messages nevertheless reflected typically the firm’s origin as a traditional marketing and advertising firm, inches Ward Chief executive Deborah Keep Buks mentioned in the statement. It was moment our graphic reflected the fact of exactly what we’ve turn out to be to our customers.
Ward may be the Houston spouse of Worldcom Public Relations Team, a collaboration of separately owned advertising firms, with 140 offices and 1, 900 staff in 111 markets around six areas.
Many Houston companies have undertaken rebranding efforts in order to stay refreshing and appropriate in an altering market. Click the link to see after and before examples and discover insider advice on a successful rebrand.
Houston Company Journals February. 14 centerpiece examined what is at stake when rebranding a vintage company– such as James Coney Island — and once an organization decides in order to rebrand, what happens next. Clients can read more online and in print — just click here to subscribe.
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