PHILADELPHIA–(COMPANY WIRE)– Axalta Finishing Systems, a leading worldwide provider of liquid and powder
finishings and an authority on automobile color and color trending
details, announces its Global Automotive 2014 Color Popularity
Report. The report, which has actually yearly tracked local vehicle
color choices given that 1953, is the most extensive in the industry.
This year’s report provides an intro to Color Matrix,.
Axalta’s automotive color forecast for use on future manufacturing automobiles.
“Our Color Appeal Report information not only enables us to see the colors.
most preferred by consumers however, more significantly, it allows us to.
projection future trends. Every year, designers from our OEM consumers.
depend upon our sophisticated forecasting to make critical choices relating to.
color choices for their vehicle lineup 2 to four years in advance,”.
specified David Fischer, Vice President of Advertising for Axalta’s global.
light vehicle OEM business.
The 2014 projection includes a broad varietya wide range of color types that will.
influence the international automobile market. The upcoming trends display.
four color groups: pale colors, bright colors, soft variations and dark.
tones. The matrix of colors is shownreceived fine or coarse metallics,.
solids, tintcoats, tricoats and pearlescent ranges. Advanced color.
technologies from Axalta’s global study and development groups add.
further to the breadth of color design mixes.
“Our worldwide color specialists create the next generation of coatings.
colors, as we continually strive to satisfy the requirements of the constantly.
changing market,” stated Nancy Lockhart, Axalta Color Marketing Manager.
“At Axalta, we are committed to partnering with our customers to provide.
the finest possible finishings, incorporating our perspective on future trends.
with makers’ understanding of their customers and markets. The result.
we constantly aim for is an ever-evolving color palette for.
International Automotive 2014 Color Appeal Report.
The world color data shows that white, at 29 percent, stays the manyone of the most.
popular shade on vehicles for the 4th year in a row, while color is.
showing indicators of returning with red, blue and yellow each enhancing.
by one percent. Black, at 19 percent, is still strong in general in the.
market, but has dropped one percent since in 2013.
- White tops the charts at 25 percent.
Red, more popular in North America than other areas, climbed 3.
percent in appeal.
- White, silver and black declined one percent this year.
- Pearlcoats are the most popular finishing in the United States.
- Strong white is preferred in Mexico.
A strong choice for white at 27 percent of cars and silver, at.
25 percent, reveals light colors are the most popular.
- Black is 3rd in appeal at 12 percent.
Red enhanced one percent this year to 11 percent generally, revealing an.
boost in choice for colors.
Europe has the most blue cars on the road, with the main interest.
in light and mid tones.
Major increases in blue were seen in the compact/sport and.
intermediate multi-purpose automobile (MPV) categories.
- Silver and white have actually remained to decline.
Green is not capturingstanding out of the vehicle purchaser, and it stays at only.
one percent popularity.
There is a strong choice for white at 30 percent, with the greatest.
use in South Korea at 34 percent.
Black has actually dropped slightly in choice, however holds second place at 19.
- Black is most popular on luxury cars in China at 24 percent.
- Blue is more popular in Japan than in other countries in Asia.
More 2014 color popularity data and information on the Color Matrix.
trend classifications can be found at http://www.axaltacs.com/corporate/en_US/industries/transportation-coatings/transportation-coatings-for-light-vehicles/color.html.
AXALTA LAYER SYSTEMS: BUILT FOR PERFORMANCE.
Axalta is a leading global business focused solely on layers and.
providing consumers with innovative, colorful, stunning and sustainable.
options. From light vehicle OEMs, vehicle refinish and commercial.
cars to electric motors, structures and pipelines, our layers are.
designed to avoid deterioration, boost productivity and make it possible for the.
materials we coat to last longer. With more than 145 years of experience.
in the layers market, the 12,000 people of Axalta continue to discover.
methods to serve our more than 120,000 customers in 130 nations much better.
every day with the finest coatings, application systems and technology.
For more detailsFor more details see axaltacoatingsystems.com.
and follow us @axalta on twitter.