For a market centeredfixated handling a brands track record and image, it seemsappears like PR professionals need to do some damage control of their own.
Permit me to wax romantic about the public relations career for a minute. I got into this business due to the fact that I love the news. That might make you question why I didnt simply end up being a reporter. The answer is simple. In 2006 when I began my profession, I saw that standard journalism was dying. Newsrooms were shrinking and online forums were acquiring steam. It was an interesting time where everything was altering about the way individuals sourced details. By entering into PR, Id have the opportunity to be a part of the excitement.
I have gleefully taken pleasure in belonging to this seismic shift in communications over the last several years. It is a satisfying and thrilling, albeit exhausting, profession. And while Im having a blast doing this work, I am sick of having to protect myself for it.
A quick Google or Twitter search raises numerous troubling results. An example: this Deadspin post from a couple of years ago opens with the line, PR people are dumb. Not all of them, just some of them and is filed under the classification of PR Dummies. As a generalization, lots of journalists appear to have a profound aversion for Public Relations practitioners. I get it, there are a few people who make errors and destroy it for everyone. Reporters get hundreds of emails a day from people like me, many of them unimportant. Were also perceived by lots of as deceptive spin-doctors who intend to hoodwink the poor consumer. The term flack is not a compliment.Its simple for a reporter to tweet snide remarks about PR people, but our symbiotic relationship must not be overlooked. In the age of information overload, we can assist reporters do their tasks more effectively and efficiently. Its really tough for me to see Tweets disparaging PR individuals when I just finished writing an entire short article for a reporter since he was too hectic to write it himself. Lets simply be sincere right here: A regular part of my task as a PR expert is to write short articles that get released verbatim in magazines, newspapers and blogs. The journalists I deal with depend upon those articles because they typically do not have enough workforce to produce all the material in-house anymore. And in spite of lots of mistaken beliefs, Public Relations is no pink collar ghetto. A survey from a few years ago declared that 85 percent of
the market is female but that doesn’t suggest that were relaxing in pink offices, planning fabulous events like Samantha Jones from Sex in the City while giggling with our partners. In fact, Ive spent manythe majority of my career advising B2B innovation companies, tech start-ups, utilities and commercial producers -not preparing parties. Just due to the fact that there are numerous females amongst our ranks doesn’t make us any less smart or strategic than state, a male advertising executive. Forbes ranked public relations as the sixth most stressful job in America with a mean salary of$ 54,000. Lets be clear: were refraining this for the delicacy or the Loubotins. We do it due to the fact that we love it. PR specialists typically work 8, nine, or ten hour days and after that need to attend occasions and networking functions after dark. That indicates that some entry-level employees end up making much less than base pay. JustSimilar to a reporter, I do this due to the fact that I love being involved with the media. I like helping my customers raise awareness and sell even more products and services, allowing them to fuel the economy and employ more people. I smile when I thinkconsider the time a customer was so overjoyed that we got them in the Wall Street Journal that they almost cried. Those media placements can be game-changing for companies, particularly small organizations with restricted marketing spending plans. Regardless of the few in our industry who offer us a bad name, there is a very essentialan extremely important location for Public Relations professionals. Exactly what do you think? Share your remarks below.