Tourist Office Faces Rent Troubles

Dawson Countys workplace of tourist development has requested an extra $41,000 to cover its section of the lease at the Chamber of Commerce Welcome Center on Ga. 400.

Christie Haynes, president of the chamber and workplace of tourist development, told county commissioners Thursday that the request is a one-time aid and not the result of fund mismanagement or budget deficit.

The issue established, she stated, after a recent audit report suggested the tourist division might not pay rent to the chamber with limited hotel/motel tax funds as it had in the past.

[The] workplace of tourist development paying lease to the chamber is not a qualified expense because the two organizations fall under the exact same tax recognition number, she said.

Officials are taking steps, consisting of the creation of a holding foundation specifically created to handle the structure, intended to correct the issue.

While the procedure could take at least 4 months, as soon as complete both the chamber and tourist workplace will certainly pay lease to the foundation for utilizing the structure, Haynes stated.

In the meantime, nevertheless, the tourist division remains brief on funds to pay the lease.

In her presentation to the commission, Haynes highlighted 6 years of enhanced hotel/motel taxes in Dawson County, from $122,959 in 2008 to $233,794 in 2013.

She suggested the added funds originate from the countys part of unregulated hotel/motel tax money that went beyond the originally budgeted quantity, $18,439 in 2013 and $22,308 on 2014.

District 1 Commissioner Gary Pichon said Thursday the scenario felt like the film Groundhog Day to him.

Go back 10 years ago, the county was moving this money to a downtown development authority and upon legal testimonial by 2 outside firms, it was determined … that we were doing that improperly and that funding was cut off, he stated.

People took a look at the wholethe entire problem of stewardship and raised their eyes at us. Here we are, back at the same sort of trouble where were going to have to dip into our basic fund if we fix this thing, another $40,000.

He also questioned the chambers purchase of the welcome center building when the company was running rent-free in the county-owned historic prison.
As I remember … nobody came to us and said, lsquo; Heres what were going to do. Heres what were going to use the moneythe cash for. Whether that was a great choice or a bad choice, this board – who is the steward of this county – was not spoken with, he said.

I don’t think its reasonable to this board to go do these choices, put us on the hook for this money then return with these sort of conversations. Its not right.

Commissioner James Swafford asked if the chamber was eager to invest any of the cash it has held in CDs.

The purpose of that CD really, in basic, is to have a safety fund for the structure, Haynes said. However we all know that you never really wantwish to have an organization that has nothing in the bank.

Swafford included: Thats what our fund balance is for, too.

The commission is expected to vote on the request during its 6 pm conference July 17 at the Dawson County Government Center.

Automotive Innovation Program At Honolulu CC Reaccredited

Honolulu Neighborhood Colleges Automotive Technology program was just recently reaccredited by the National Automotive Technicians Education Foundation, Inc. (NATEF). The outcomes of the on-site evaluation showed that the program continues to fulfill the requirements for the NATEF Master Vehicle Service Innovation Accreditationthe greatest level of achievement acknowledged by NATEF.

NATEF commended Honolulu CC for keeping program standards, and continuing to meet the industrys requirements. With the growth in the automobile industry this certification makes Honolulus high quality program more valuablebetter than ever.

Getting a NATEF recertification for the master automobile service level is an excellent accomplishment for Honolulu CC. It identifies Honolulu as having an automotive program that aimspursues quality, shares Automotive Trainer Warren Takata.

Students of this program get a quality vehicle education that will increase their opportunities of passing the Automotive Service Excellence evaluation for vehicle licensure. Additionally, NATEF training prepares graduates to end up beingenter into a pool of highly trained entry-level specialists needed to service the existing Hawaii automotive market.

Together with the master auto recertification, Honolulu CC received the new incorporated academics accreditation in the locations of mathematics, science and language arts. Students gain academic expertise that is relatable to vehicle principles. This integration provides students with the abilities required to be effectivesucceed in their major, career and life.

The program has actually kept its NATEF certification since 1993, undergoing a review every five years. It is certified in all eight Automotive Service Excellence locations: engine repair, automatic transmission and transaxle, manual drive train and axles, suspension and steering, brakes, electrical/electronics systems, heating and air conditioning and engine performance.

6 Means Content Marketing Has Actually Changed The Way We Do PR

Shannon Byrne is the Content and PR Manager at Mention where she crafts words, creates methods, and hires faithful advocates.

Back in 2007-2008, when Twitter was really taking off, the PR industry dealt with a pivot point. It was not reliable to cold email as many appropriate reporters as possible. Going to lunch with them assisted, but it was not scaleable.

With the onset of social media sites and the capability to go directly to the source, journalists had a whole new world of information at their fingertips. Although the Web had currently been around for 19 years, the playing field altered dramatically– it was the extremely starting of the “everyone is a publisher” period.

As opposed to panic, Public Relations specialists had to rapidly adjust their technique to the fast-changing market. They needed to move their objectives from “discover a hook and e-mail as numerous journalists to writecover their customers as possible” to “discover where their audience is, build significant relationships with them, show value with appropriate and intriguing content, then rather much deliver it to their doorstep.”

Nevertheless, no matter exactly what the PR strategy was, the overarching company objectives continued to be the same:

  • Gain awareness
  • Establish thought management
  • Construct an appropriate and devoted neighborhood or brand ambassadors
  • Employee new customers

What PR professionals found was four crucial elementscrucials to obtaining their stories out there:

  1. Mention to a story
  2. Assist reporters stick out amongst their competitors
  3. Develop mesmerizing material that consumers and journalists are going to discover important
  4. Do extensive research to discover where the audiences are, and distribute your content there

Simply puts, they started doing content advertising. There are a number of other means content advertising has changed the means we “do PR.” Here are a handful of examples:

1. Now, everybody is a contributor

If you take an appearance at Entrepreneur, Inc, Fast Company, The Next Web and numerous other popular publications, you’ll notice that many authors are really factors– Founders, Chief executive officers, CMOs, Community Managers, and so on.

As long as your material is top notch and not overly advertising, publications will certainly commonly consider well-written, fresh content with open arms. Just make sure to examine out their contributor standards prior to submitting a piece.

Working for a start-up, I have actually even reached out to these contributors to think about including our item in a future piece.

2. Publications desire to release idea leaders

In other words, publications wantwish to release work by people with huge followings. That’s not to say they don’t care about quality over quantity, because the majority of do, but it’s valuable for them to know that you’ll be sharing your piece on their site with your 50k followers, as an example. After all, publications need consumers too.

3. Company blogs are becoming traditional publications

Have you ever wanted to Buffer, Contently, GrooveHQ, or Staff’s blog site for tips, tools, ideas, motivation, solid business insight, or finest practices? Whether a novice or seasoned content marketer, the answer is most likely “yes.”

Business are leveraging their blogs as media outlets to disperse valuable info with completion goal of driving traffic to their website that they can then transform to qualified leads, and eventually clients. It’s a possibility that being pointed out on a few of these blogs might have a higher return than in mainstream publications, depending upon your audience and objectives.

In other cases, business are merely wanting to construct reliability and believed management within their field. Even the big pet dogs have skin in the game, with corporations like GE hiring journalists to develop and publish material for them by themselves top quality websites.

4. Do It Yourself circulation has ended up being not only “a thing,” but a necessity

So you have this fantastic post detailing everything any individual could ever really want to knowwould like to know about content marketing, now what? Just because you’ve published a post on your blog, doesn’t suggest Google’s magic elves will do all the work to drive flocks of people to your website. You have to do the leg work.

Promote your material throughout social even more than once (without being ridiculous). Post it to appropriate online forums, LinkedIn Groups, Facebook Groups, share it in your newsletter, send out one-off emails to key influencers who would discover it fascinating, etc.

. Pro idea: One finest practice is to send your piece to an influencer for edits or recommendations before publishing, offering them credit for their assistance in the released piece. Not only does this enhance your post, those influencers are likewise now more most likely to share it with their followers.

5. We’re not terrified to toot our own horns

Sharing your very own press protection, although entirely innocent, can occasionally feel big-headed or braggy. But when we spend hours investigating and producing a piece of content, we’re not just excited, we’re proud to share it throughout channels, numerous times.

Don’t be terrifiedhesitate to promote your own work. Buffer does. A lot. Just make certain to consist of a mix of both promotional content and appealing material, responding to questions and thanking community members for social shares and other contributions.

6. Syndication + visitors posts are great options to earned media

Perhaps you do not have anything overly newsworthy to share at the minute, however you do have a truly wonderful blogarticle that’s not seeing the traction you would such as. Send it to an appropriate publication whose readers are going to like it for syndication.

This is a win-win scenario: editors are handed top quality content they can merely connected into their backend, and you are released in a high-traffic site. Just make sure to connect back to your original post so that readers understand where to find your other great pieces of content.

Parting words

As you can see, as our communications (and lives) end up being increasingly digital, the lines between standard public relations and modern content marketing continue to blur. This is an excellent thing. It presents us with an opportunity to be innovative in how we mention to and share our stories with our audiences.

Exactly what do you think? How have you seen content advertising change the means we do Public Relations?

Marshfield Recreation Offers Travel, Without The Inconvenience

Despite a nearly 30-year age difference, Bea Ellis and Betty Lamphier have three major things in typical: They both like Marshfield, are adventure-seekers and hopewant to blow the towns finest kept keyconcealed.

Ellis, 58, and Lamphier, 85, met in 2006 when both females had signed up for a kayaking trip in the Florida everglades with the Marshfield Recreation Department.

A few years and a number of experiences later, they are still good friends attempting to persuade others of the big chances this smallvillage department offers.

We both type of concurred when you do one of these trips, it truly is one of a kind, Ellis said. People, when we come back, are like why didnt we understand about it?

Marshfield Leisure Department has a lot to provide from pre-school programs to Easter egg hunts, and director Ned Bangs isn’t putting any limitations on what his department can do going ahead. As the director of self-supporting organization, hes never truly needed to.

So numerous of the departments programs, consisting of the semi-annual kayaking trips, started as an idea he had or that a resident proposed to him. If its well gotten, Bangs will try to repeat the experience as long as need is strong.

This December, Marshfield Recreation Department is hosting its very first New York City journey in 3 years, Bangs said.

The weekend outing invites the group to spendhang around sightseeing and afterwards come together for dinner. Before heading house, the group catches the Rockettes famous vacation show at Radio City Music Hall.

It always proves to be a great household journey and, maybe because its rarely planned, it has actually become one of the departments most popular trips, Bangs stated.

Bangs always has at least a busload-size crowd thats 45 people ready to spend the day at TD Yard for the newest Disney on Ice program, which generally coincides with a school break in February. The department has actually done that journey 25 times, he said.

He bears in mind needing two buses for the 90 people who wanted to see Disney on Ice present High School Musical a number of years back. For this Februarys journey to see the popular Frozen, he prepares for another large crowd.

The adventure-seeking Bangs said he delights in those trips as much as anything.

It just produces a great day. Simply looking at these more youthful children seeing it for the first time, it just illuminate their eyes, he said.

For nearly every journey, Bangs has an unique memory to share. He has actually just missed out on four of hundreds of journeys his department provided.

Entertainment Notes

Land O Lakes Old Timers Association: Hall of fame reception; June 25; Waukesha Elks Lodge; call Bob at -LRB-262-RRB- 691-2712.

Lou Chapman Basketball: Summertime academy and specific workouts; boys and ladies, all ages; call -LRB-414-RRB- 788-3873 or visit

Mens Summer season Leagues: Beginning in June; openings for Monday competitive or Wednesday leisure leagues; call -LRB-262-RRB- 255-8460 or see

Dollars Summer Camps: June 23-26, Holy Angels, West Bend; July 7-10,; Hales Corners Lutheran; July 14-17, Bucks Training Center, St. Francis; July 21-24, Bucks Training Center, St. Francis; July 28-31, Trinity Lutheran, Waukesha; July 28-31, Nicolet High School, Glendale; August 4-5 and 7-8, Southwest YMCA, Greenfield; August 11-14, Milwaukee Lutheran Secondary school; boys and ladies, ages 7 and up; browse through

North American Youth Sports: Summer season tournament; July 18-20; Mount Mary University, Wauwatosa; children and women grades 5-12; call Marcus at -LRB-414-RRB- 241-5894 or browse through

Youth Basketball Camp: August 4-7; Ripon College; children and girls from grades 2-9; call Linda at -LRB-920-RRB- 748-8133 or email


Cream City Cycle Club: June 28; Fort Atkinson Firecracker; Hales Corners Park; 28 or 51 miles; see

Cream City Cycle Club: June 29; Around the Barns; Glaicer Hills County Park, Richfield; 45 or 72 miles; visit

Cream City Cycle Club: July 5; Sheboygan; Adele; 48 or 68 miles; see

Cream City Cycle Club: July 6; Waterford Roll; Grant Park, South Milwaukee; 34 or 70 miles; see

Cream City Cycle Club: July 12; The Rome Tour; Greenfield Park, West Allis; 41 or 77 miles; see

Cream City Cycle Club: July 13; Port Washington Desire; Physicians Park, Bayside; 41 miles; check out


Green Bay Packers Youth Camps: June 23-27, Milwaukee County Sports Complex, Franklin; Heyer Primary school, Waukesha. July 7-11, Kenosha YMCA; Oshkosh Neighborhood YMCA. July 14-18, Nicolet Senior high school, Glendale; Environment-friendly Bay East High School. July 21-25, Elm Grove Lutheran School; Bishop OConnor Center, Madison; non-contact direction for children and women ages 6-14; see

Midwest Quarterback Camp: July 12, Pewaukee High School; grades 6-12; call Rob at -LRB-414-RRB- 803-8359 or e-mail

Milwaukee Hamilton Junior Wildcats Football: Looking for individuals interested in coaching youth football; need to be at least 18 years of ages; call Al at -LRB-262-RRB- 706-3120 or email:

Milwaukee Hamilton Junior Wildcats Football: Accepting registration for fall period; gamers going into grades 5-8 in August are qualified; call Al at -LRB-262-RRB- 706-3120 or e-mail:


Schlitz Park Miler Run/Walk: June 24; cash awards to the 3 fastest guys and femalesmales and females ages 18-39 and 40-plus; visit


American Legion Post 434, Oak Creek: Openings for teams in Tuesday Mens Classic and Thursday Mens 35 amp; Older outseam leagues; call John at -LRB-414-RRB- 764-6198.

Double Elimination Tournament: Leader Bowl, Richfield; ASA policies and bat list; 3 video games ensured; email Rick at

Menomonee Falls Entertainment Department: Accepting team registration in mens, womens, coed and outseam divisions; call -LRB-262-RRB- 255-8460 or

Information ought to be sent out to Tim McCaffrey, Entertainment Notes, Milwaukee Journal Sentinel Sports, PO Box 371, Milwaukee, WI, 53201-0371. E-mail to